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Our business background is much more diverse than that of your typical meeting planners or travel agents and, unlike some of our generic large competitors, we think you deserve to know exactly who you are dealing with. We offer you more than simply expertise in planning meetings, events, and incentives, because we are not only event planning professionals but also experienced in the fields of public relations, marketing and finance. We have an ownership mentality because we are owners, and we have worked with all sorts of organizations, ranging from small start-ups and local businesses to global corporations and government entities. And we have also worked with all sorts of people, from technicians and sales executives to CEOs and sheiks.

To our clients, we are not simply a faceless vendor, but a trusted partner and consultant with decades of business and travel experience on tap. This is why even large companies with in-house meeting planners and travel managers often call on us for specialized assistance. Our opinions and observations are also often solicited by the media, students of hospitality and tourism management, and larger MICE industry participants such as hotel companies, tour operators, airlines, CVBs, tourist boards, etc. In a world of constant change, and in a business where service is often inconsistent, pricing is fluid, and brand names don't mean very much, you can count on us. We are accountable, accessible, and at your service.

At Schron Associates, you don't deal with a franchisee of someone else's brand, commission-hungry sales reps, a slick website or a faceless call center, you deal with the people in charge who will give you only customized, realistic, and unbiased advice, and who will personally handle your program from start to finish.

Rob Schron has more than 30 years of experience planning business events. He founded our company in 1982 after having held public relations and marketing management positions in the United States with a number of European automobile companies, including Volkswagen and BMW. Rob's auto industry experience included responsibility for organizing meetings, conferences, trade show exhibits and incentive travel programs, giving him insight into the dynamics of motivating and bringing together employees in the areas of sales, customer service and management, and promoting new products to wholesalers, retailers and the public. At BMW, he also helped create one of the auto industry's first collections of officially authorized logo merchandise, "Ultimates by BMW." Before his years in the auto industry, Rob was director of public information for the Better Business Bureau of Metropolitan New York and a sportswriter for various newspapers on the East Coast. Rob is a veteran of the United States Navy, where he served in military sea transport and logistics for the Atlantic Fleet. A native New Yorker, he has written and contributed to a number of articles on meeting and incentive planning; he also co-authored and edited a book titled "Hotel Gems of France" published in Europe. Rob is a member of both Meeting Professionals International (MPI) and the Society of Incentive & Travel Executives (SITE), and has served as chairman of the International Relations Committee of MPI's Greater New York chapter, which nominated him for its "Planner of the Year" award in 2008. For information on how to contact Rob click here, or visit Rob's LinkedIn page.

Michael Schron has been involved in business event planning for over a decade, and has several additional years of experience as a business event participant. In his prior career as an investment analyst, Michael attended industry and institutional investor conferences around the world and visited factories and other such facilities, often interacting with senior corporate executives. His interest in business tourism as it relates to globalization inspired him to join his family's business in 1998 after several years at investment organizations such as Dean Witter Reynolds (now part of Morgan Stanley). He was most recently an equity analyst at the Abu Dhabi Investment Authority (ADIA), the world's largest sovereign wealth fund. Michael spent over two years in the capital of the United Arab Emirates, a country quickly becoming the major business and tourism hub between Europe, Africa and Asia, and he is a certified Dubai travel specialist. Michael's international financial experience gives him an extensive knowledge of global venues for business events, an understanding of the strategic goals of (and required return on investment in) such events, and a personal familiarity with the needs of demanding business travelers. We believe that this combination of backgrounds is unique in our industry, and provides us an extra level of insight into what clients value. Michael is a graduate of New York University's Stern School of Business with a degree in Finance and Marketing, and has successfully completed Level I of the Chartered Financial Analyst (CFA) program. He has been quoted in such publications as Crain's New York Business and Meetings & Conventions, and has spoken at industry events such as the Professional Convention Management Association's 2007 meeting. If you would like to get in touch with Michael, click here for contact information, or visit Michael on LinkedIn at


©2008 Robert P. Schron Associates Ltd.